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Category: Notizie

Best practices for Digital Marketing Technology

Digital Marketing Technology, i.e. a careful work on data, an accurate definition of strategies, a gradual approach. In the Martech era new technologies and the latest generation digital platforms can best support CMOs. It is not easy to be a CMO. Marketing Management today means living and operating in an increasingly complex environment, in which new business models are emerging for which attention to data and its use is increasingly important. In this new status quo, marketing departments must rethink their strategy in its entirety,

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SAP Ariba and Fieldglass for Intelligent Spend Management

Manage every single item of expenditure with a unique real-time view thanks to the two end-to-end solutions. Fabrizio Fassone talks about the strategy of SAP’s newly formed Intelligent Spend division, which he recently took over. «In tempi di incertezza economica, diventa sempre più importante per le aziende focalizzarsi su nuovi livelli di efficienza, compliance, controllo della spesa e una miglior gestione della forza lavoro». A dichiararlo in occasione di una conferenza stampa è stato Fabrizio Fassone, recentemente nominato Head of Intelligent Spend Group SAP Italia

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SAP and Italian RedCross together against bullying

The commitment of SAP and the Italian Red Cross is strengthened on the National Day against bullying with the initiative #DIB – DisconnectBullying On February 7th, Italian Red Cross and SAP announced the third edition of #DIB-DisconnettiamoIlBullismo, a project that aims to raise awareness about bullying and cyberbullying, as well as the related legal consequences and general dangers of the network. Priority of the project is to create a new communication channel between schools and families, making them interact on the fight against acts of

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Google Maps celebrates 15 years and presents the new look along with many new features

One of the most widely used Google tools in the world turns 15 years old and does so with a refresh in graphics and functionality. With the new look Google Maps, the company offers a series of new features that will help us to travel better and more safely. Let’s start with the five new tabs presented below. Explore tab: through this tab, you will find ratings, reviews and information from over 200 million places and activities around the world. Saved Tab: This tab will

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SAP S/4 Hana and Arxis Consulting by your side

SAP S/4 Hana is a suite of business ERP applications that exploit the main benefits of today’s IT to the point where the most innovative areas of the IT world – such as artificial intelligence – are now available, allowing each employee to make smarter, more targeted, real-time decisions. Moving to SAP S/4 Hana does not mean simply upgrading an existing architecture. Instead, it is a new technological approach with several innovative elements since the new suite generates a total discontinuity from the latest SAP

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How to get value for business: data science and AI

It is a cliché that data is for the company like sap for a plant, but it is now a reality in many companies that data is not just a necessary component, but the very essence of the business. In modern data-driven companies, data is part of the production chain, all strategic actions and directions are dictated by insights from market data analysis, partners, customers, IoT sensors and a multitude of different sources. Data science for business is therefore configured as the set of methods,

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